They've also got a social-media manager and assistant on their staff.
Last year, as the family went from run-of-the mill celebrity to a multimillion-dollar enterprise, their agent, Greg Goodfried, left blue-chip talent firm UTA to become the full-time president of their organization. The business of the D'Amelios is a growing one, with an apparatus of personnel keeping it afloat.
Hulu docuseries, and even an animated spin-off based on their stuffed animals have contributed to their surging media enterprise. Investments in companies like Step and Halo, and a clothing line with Hollister, have the D'Amelios going from endorsers to business owners. Over the past year, the D'Amelio business empire has expanded. Soon, their parents, Marc and Heidi, started making deals of their own.
Her interactive logo movie#
Charli and Dixie D'Amelio, the family's daughters and most famous members, started with one-off sponsored posts on TikTok for everything from the "Sonic" movie to a song for the singer Flo Milli.īefore long, Charli was in a Super Bowl ad for Sabra, signing lucrative deals with Dunkin and Invisalign, and teaming up with Dixie for a contract with cosmetic brand Morphe. With that fame has come money: The family has tenaciously chased business opportunities. In just two years, the D'Amelios have gone from an anonymous family in suburban Connecticut to one of the world's most-followed households, with audiences on social media, Spotify, and TV. The family has built out a business that includes media deals, brand partnerships, and investments.In just two years, that fame has turned into a multimillion-dollar business enterprise.
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